AI
AI ideas helping people discover, learn and make decision on Apple.com
My Role
Ideation, Design, Prototype
Starting from early 2023, I was tasked to lead AI research effort on Apple.com at Marcom. We use open source text, image generation models to imagine the future of Apple.com
Why are we building this?
1
Today
Future
A collection of static pages.
Repository of experiences.
One experience for everyone.
Tailored, flexibile and dynamic.
Every session is independent. Nothing is learnt nor retained.
Adapts to customer evolving intent and individual needs.
Highlight Projects
2
Shopping Assistant
Dynamic Web
Product Explorer
Shopping Assistant
3
Conventional Chat Bot Route
Conventional Chat Bot Route
Simple chat assistant
Search enhancement
Dynamic Page Creation
4
Moving from chat based to other forms
Ideas
Dynamic Web Creation - Origami Prototype - Demo
Product Explorer
5
Hide the AI and make it inviting, simple and friendly
Maybe further?
Idea candidate
Focus on 3D based natural experience
Story boarding for the demo
Product Explorer
Prototype example of voice input
Implementation Demo
Shopping Assistant
Dynamic Web
Product Explorer