Spatial
Spatial Retail augmentation for Vision Pro and Web.
My Role
Interaction Design, Visual Design.
I joined MARCOM SPG at the end of 2021 and has been since working on spatial retail concept with a brilliant team of Designers and Creative Technologists.
Why are we building this?
1
Bring object centric retail experiences to web.
The Dawn of Vision Pro calls for object centric retail experience.
Create best spatial experience for Apple Store App.
Highlight Projects
2
3D on Apple.com
Apple.com on Vision Pro
Vision Pro Apple Store App
3D on Apple.com
3
Launched
First real time 3D viewer on Apple.com
Highest engagement ever on Apple.com
2023 September
Interaction - Refined Controlled Angles
Visual Fidelity - Custom Visual Pipeline
Story telling - Thoughtful landing and transitions
Lead design and production with prototyping
Process
Early tests of 3D on Apple.com
Full test of in-line 3D Viewer
Prototype Build with Origami and Blender
iPad 3D viewer with accessories animation
Mobile Experience
Point of interest story telling and zoom
Adaptive cursor for device simulation
3D object enabled Apple Event
Apple.com on Vision Pro
4
Design and prototyping in Blender and Unity
Ideas
3D product in page
3D product to facilitate learning
Object manipulation in page
Drag object to real world
Watch try on
3D product tour with Apple Event
3D product tour with Apple Event
Apple Store App for Vision Pro
5
Blender, Unity, Origami testings for object centric merchandising
Work in Progress
Browse and try Apple Hardwares
First retail experience
3D product try on
Stereoscopic media and 3D hierarchy
for Vision Pro
with detailed interaction
Spatial Hierarchy and Spec
Layout diagrams and interaction specs
Interface Prototype for Apple Store App
Merchandizing area design, 3D content and stereoscopic content
Onboarding tutorial design
Object manipulation in 3D web
Object fetch and project
3D on Apple.com
Apple.com on Vision Pro
Vision Pro Apple Store App